Selling during the holidays can be tricky if you don’t know the best practices. Here are 5 steps to follow for a successful sale this year.
Prioritize curb appeal – Curb appeal is your potential buyers first impression, so make it count! Shovel the driveway, clean the porch, and incorporate some holiday decor (see number 4).
Take professional photos – Most buyers start their search online, according to the National Association of Realtors, so having professional photos taken is almost a non-negotiable these days. A professional can highlight your home’s best features. Don’t forget!! We cover the cost of a professional photographer as a courtesy to our sellers.
Declutter and de-personalize – Buyers are visiting your house to imagine their new life there – not to see how you lived your life in the home. Minimize decor and pack away any family items that would distract the buyer from your home. Also a courtesy we hire, at our expense, a professional stager to take care of these things for you!
Minimize holiday decor – Put your buyers in the holiday spirit, but don’t go overboard! Small garlands, tea lights, and green and red accents are sufficient. Consider also decorating your home with blankets and turning on the fireplace. Lastly, offer some simple seasonal refreshments to add to the cheerful atmosphere.
Do market research and price your home competitively – Contrary to popular belief, pricing your home higher than other homes in your area won’t result in higher profits. On the other hand, you want to be fairly compensated. Market research can help you set a competitive price that strikes that balance. Put our experience and expertise to work for you!
Bonus: Hire a real estate agent!
If you’re feeling overwhelmed with the information above or you want to set yourself up for the best success, hire a real estate agent! Get in contact today and let’s see how we can get your home sold!